Definitive Relax The Back Buying Guide: Expert Review

Relax The Back Featured Image

Brand Overview: Relax The Back

Company Background & Mission

Relax The Back was founded in 1984 with a simple but powerful premise: improving lives through posture and spinal health. As a premium wellness and ergonomic product retailer, Relax The Back has steadily grown its reputation by offering high-quality solutions that support pain relief, proper alignment, better sleep, and improved comfort for people dealing with chronic conditions or those pursuing preventative wellness.

Target Audience

Relax The Back caters to health-conscious individuals, chronic pain sufferers (especially those with back, neck, and joint discomfort), office professionals, seniors, wellness enthusiasts, and anyone seeking better ergonomic support at home or work. Its customers are typically discerning buyers looking for high-performance, medically-informed products.

Wellness Philosophy

Relax The Back takes a holistic, science-backed approach to wellness. Their offerings are often endorsed by healthcare professionals and designed to promote long-term spinal health, proper posture, and restorative sleep. The brand encourages lifestyle changes through intelligent design rather than quick fixes.

Market Positioning

Firmly placed in the premium segment, Relax The Back competes with other high-end ergonomic and wellness brands. Its niche is deep, not broad, with a clear focus on providing expertly curated, medically-backed products that deliver lasting relief and comfort rather than mass-market appeal.

Pros & Cons Of The Relax Back

👍 Pros

Premium Product Quality
  • High-end materials and craftsmanship across all categories, from recliners to mattresses.
Wellness-Focused Mission
  • Offers medically-informed, ergonomically designed products that promote spinal health, pain relief, and better sleep.
Expertly Curated Catalog
  • Products are selected with input from healthcare professionals, offering solutions tailored for chronic pain and ergonomic improvement.
In-Store Experience
  • Personalized customer service and hands-on trials at physical locations help buyers find the perfect fit.
Innovative Features
  • Massage chairs with AI, memory foam mattresses with adaptive support, and zero-gravity recliners with motorized controls.
Comprehensive Customer Support
  • Responsive and knowledgeable customer service team with solid warranty coverage and service plans.
Stylish, Modern Designs
  • Aesthetic appeal meets functionality—products often double as stylish furniture.

👎 Cons

High Price Point
  • Products are a significant investment; not ideal for budget-conscious shoppers.
Large Product Footprint
  • Items like massage chairs and recliners require ample space and may not fit well in smaller homes.
Restocking Fees on Returns
  • Some returns (especially for large-ticket items like mattresses or massage chairs) incur restocking fees.
Limited Entry-Level Options
  • While high-quality, there are fewer accessible, lower-priced products compared to mass-market competitors.
Learning Curve for Some Products
  • Advanced features (e.g., in the Qi XE Pro massage chair) may require time to fully understand and use effectively.

In-Depth Product Reviews

Novus Recliner
Novus 3.0 Powered Zero Gravity Recliner
$4,195.00
Shop Now
  • Design & Materials: The Novus 3.0 recliner offers a sleek, contemporary look with supple leather upholstery and ergonomic cushioning. Designed to simulate weightlessness, it places your body in a neutral posture, relieving spinal pressure.
  • Functionality: Motorized reclining offers infinite adjustability with memory settings. The lumbar support and articulating headrest enhance customization.
  • Comfort & Usability: Exceptional for long sessions. The zero-gravity effect significantly reduces lower back pain and improves circulation.
  • Lifestyle Fit: Ideal for chronic pain sufferers, readers, or meditators.
  • Pricing & Value: Premium price justified by quality construction and therapeutic benefits.
  • Pros: Elegant design, full customization, durable upholstery.
  • Cons: High cost; requires space.
  • Customer Feedback: Rated highly for pain relief and comfort. Minor critiques focus on delivery setup.
  • Styling Tips: Works well in a dedicated reading nook or home wellness room.
Novus Recliner
Brimfield Zero Gravity Chair
$2,713.00
Shop Now
  • Design & Materials: Lightweight yet supportive, this chair blends breathable fabric with a steel frame. Less plush than Novus but more portable.
  • Functionality:Manual adjustments allow recline into zero-gravity position.
  • Comfort & Usability:Comfortable enough for short- to medium-duration use; well-suited for patio or transitional spaces.
  • Lifestyle Fit: Great for casual use, wellness beginners, or outdoor lounging.
  • Pricing & Value: Strong value for price; entry-level zero gravity
  • Pros: Affordable, easy to move, simple setup.
  • Cons: Lacks power recline; less cushioned.
  • Customer Feedback: Positively reviewed for affordability and portability. Minor complaints about limited customization.
  • Styling Tips: Pairs well with outdoor cushions or throw blankets for indoor/outdoor versatility.
Novus Recliner
Quantum Massage Chair
$11,999.00
$10,999.00
Shop Now
  • Design & Materials:Luxe leather finish in an eye-catching navy blue with quilted stitching. Aesthetic blends technology with modern home design.
  • Functionality:Full-body massage modes, heated lumbar, air compression, and adjustable rollers.
  • Comfort & Usability:Immersive massage experience. Intuitive controls and preset programs.
  • Lifestyle Fit:Suited for users wanting deep tissue therapy or daily relaxation.
  • Pricing & Value:Expensive, but offers spa-like performance at home.
  • Pros:Full-body functionality, sleek look, advanced features.
  • Cons:Size and cost; not ideal for small spaces.
  • Customer Feedback:Loved for relaxation and daily use. Minor mentions of a learning curve with controls.
  • Styling Tips:Best placed in a private lounge or bedroom corner.
Novus Recliner
Qi™ XE Pro Massage Chair in Champagne
$8,999.00
$8,499.00
Shop Now
  • Design & Materials:High-tech appearance with futuristic lines and soft-touch leather.
  • Functionality:AI-driven massage, body scanning, voice control, multiple zero-gravity settings.
  • Comfort & Usability:Extremely adaptive to body shape. High marks for customization.
  • Lifestyle Fit:Ideal for tech-savvy wellness seekers or users with varied needs.
  • Pricing & Value:Top-tier investment with unparalleled feature set.
  • Pros:Smart tech integration, exceptional adjustability.
  • Cons:Steep learning curve; premium pricing.
  • Customer Feedback:Extremely high satisfaction. Mentioned as a game-changer for chronic pain.
  • Styling Tips:Integrate with minimalist or modern tech-inspired interiors.
Novus Recliner
Quantum Massage Chair
$11,999.00
$10,999.00
Shop Now
  • Design & Materials:Identical core as the blue model, with a more understated silver finish.
  • Functionality:Same full-body massage programs, heat, and adjustability.
  • Comfort & Usability:Delivers consistent performance for all body types.
  • Lifestyle Fit:Those wanting wellness functionality with neutral aesthetics.
  • Pricing & Value:Same value as blue version; choice comes down to styling.
  • Pros:Neutral styling, comprehensive features.
  • Cons:Same cons as blue version.
  • Customer Feedback:Equally positive reviews as blue version, with notes on elegant styling.
  • Styling Tips:Blends better in subdued decor themes.
Novus Recliner
TEMPUR-ProAdapt 12" Medium Hybrid Mattress
$2,899.00
$2,699.00
Shop Now
  • Design & Materials:Combines TEMPUR-APR pressure relief foam with individually wrapped coils for contouring and support.
  • Functionality:Provides adaptive pressure relief and support.
  • Comfort & Usability:Ideal for combination sleepers. Excellent motion isolation.
  • Lifestyle Fit:Great for couples, chronic pain sufferers, and sensitive sleepers.
  • Pricing & Value:High-end price but outperforms many competitors in comfort and durability.
  • Pros:Balance of support and plushness, strong edge support.
  • Cons:Heavy; may retain some heat.
  • Customer Feedback:Praised for back support and better sleep quality.
  • Styling Tips:Suits luxury bedrooms with a supportive base.
Novus Recliner
PureFit Adjustable Wedge Pillow System
$299.00
Shop Now
  • Design & Materials:Modular memory foam system with a removable washable cover. Configurable angles for back, leg, and neck support.
  • Functionality:Supports multiple positions for rest, recovery, or relaxation.
  • Comfort & Usability:Very customizable; reduces GERD, snoring, and back pain.
  • Lifestyle Fit:Perfect for post-surgery recovery, pregnancy, or lounging.
  • Pricing & Value:Mid-range price with excellent utility.
  • Pros:Adjustable, washable, multi-purpose.
  • Cons:Bulky; not ideal for travel.
  • Customer Feedback:High praise for versatility and quality. Criticized slightly for size.
  • Styling Tips:Store in under-bed bins or upright against headboard.
Novus Recliner
U-Shaped Travel Pillow
$79.00
Shop Now
  • Design & Materials:Memory foam with ergonomic neck cradling and breathable cover.
  • Functionality:Designed for long flights and car rides.
  • Comfort & Usability:Excellent support; retains shape over time.
  • Lifestyle Fit:Frequent travelers or commuters.
  • Pricing & Value:Slightly pricier than typical travel pillows, but longer-lasting.
  • Pros:Durable, compact, excellent support.
  • Cons:Slightly bulky; best for planes, not daily use.
  • Customer Feedback:Enthusiastically reviewed for pain prevention and sleep aid.
  • Styling Tips:Compact storage in travel bags or backpacks.

Customer Experience Evaluation

Website Usability

RelaxTheBack.com features a clean, intuitive design. Filters and category navigation simplify finding products by use case (e.g., sleep, pain relief, office).

 

Shipping & Delivery

Most products ship within 5–10 business days. White-glove delivery available for larger items like recliners and massage chairs. Shipping costs vary by product size and region.

 

Returns & Exchanges

Return policy allows 30 days for most items. Mattresses and chairs may incur restocking fees. Refunds are processed quickly but shipping fees are often non-refundable.

 

Warranty & Service

Most Relax The Back products come with generous warranties: mattresses (10–15 years), recliners (5–7 years), massage chairs (3–5 years). Extended service plans are offered.

 

Customer Service

Highly rated across platforms for responsiveness and knowledgeable support. In-store experiences offer personalized assessments and product trials, which elevate the brand’s trust factor.

 

In-Store vs. Online

In-store shopping provides hands-on trials and expert advice. Online offers convenience, better access to deals, and wide availability.

Final Verdict & Recommendations

Relax The Back is a standout brand for consumers seeking high-performance ergonomic and wellness products. While the pricing skews premium, the value proposition is excellent for serious buyers who prioritize comfort, longevity, and therapeutic benefit.

Best For:

        • Chronic pain sufferers (Novus 3.0, TEMPUR-ProAdapt, Qi XE Pro)

        • Tech-forward wellness consumers (Qi XE Pro, Quantum Massage Chairs)

        • Frequent travelers (TEMPUR U-Shaped Pillow)

        • Everyday relaxation seekers (Brimfield Chair, PureFit Wedge System)

        • Luxury home setups (All massage chairs and ProAdapt Mattress)

Avoid If:

        • You’re looking for budget or temporary solutions.

        • You have very limited space (massage chairs and recliners are large).

Overall Rating: 8.4/10

Relax The Back earns its reputation through premium craftsmanship, effective product design, and a customer-first experience. If comfort and wellness are a daily priority, this brand is an investment worth making.