SAME Los Angeles’s own website reveals something genuinely useful before you even read a single customer review: the brand’s pricing structure runs almost entirely through deep, consistent markdowns — 35%, 40%, even 60% and 85% off original list price across multiple collections simultaneously. That pattern is worth understanding on its own terms before evaluating whether the swimwear itself delivers.
Best for: Buyers comfortable with direct-to-consumer swimwear purchasing who specifically want SAME’s distinctive textured, sculptural aesthetic, who check current size availability carefully before falling in love with a specific style, and who treat any listed “regular price” as a reference point rather than an assumption of recent full-price sales history.
Cross-referenced from SAME Los Angeles’s own currently published collection pages, pricing, and size availability (Spiral Collection, Rosette Collection, $25 Bikinis, SAMESIES children’s line). No commercial relationship with SAME Los Angeles.
SAME Los Angeles is a direct-to-consumer luxury resort wear and swimwear brand, selling exclusively through samelosangeles.com without third-party retail distribution. The current catalog spans dresses, tops, skirts, denim, and swim for women, alongside a dedicated children’s swimwear line called SAMESIES. The brand’s design identity centers on textured, sculptural swimwear silhouettes — choker details, rosette and ruffle embellishments, spiral patterning — positioned in the premium-to-luxury segment based on original list pricing, though the brand’s actual realized selling prices run consistently and substantially below those list prices.
This is genuinely useful, directly observable information from the brand’s own current site, and it deserves to frame the entire rest of this review. Browsing the Spiral Collection currently shows every single item marked “Sale 40% OFF” — the Spiral Halter One Piece listed at a $278 regular price reduced to $167, the Spiral One Shoulder One Piece at the same $278-to-$167 reduction, the Spiral Bandeau Top at $148 reduced to $89, and the Spiral 90s Bottom at $128 reduced to $77. The Rosette Collection shows an even wider discount range simultaneously active: the Rosette Off Shoulder One Piece at $498 reduced to $324 (35% off), several Rosette pieces at $328 reduced to $213 (also 35% off), and — the most notable specific outlier — the Rose One Piece listed at $325 with a sale price of just $50, an 85% reduction.
This pattern — essentially every browsable collection discounted simultaneously, with discount percentages ranging from 35% to 85% depending on the specific item — is worth understanding on its own terms. It doesn’t necessarily indicate dishonesty, but it does mean the “regular price” figure displayed alongside any given item functions more as a reference anchor than a reliable indicator of what most buyers have actually historically paid for that specific piece. Evaluate the sale price you’d actually pay against the garment itself, rather than anchoring your value judgment to the discount percentage displayed.
Setting the pricing structure aside, the design language itself is specific and differentiated from typical swimwear. The Rosette Collection’s choker-detail one-piece and the off-shoulder construction reflect a more architectural, layered design approach than standard triangle-and-tie swimwear. The Spiral Collection’s pattern work and the 90s-silhouette bottom cut reflect a similarly considered design point of view rather than generic seasonal swimwear.
SAMESIES, the brand’s dedicated children’s swimwear collection, extends across sizes from 12 months through age 7-8, with specific named products including the Gracie One Piece ($188), the Ruffle Bandeau Top ($60 regular, frequently discounted to $24), the Ruffle Rashguard ($110 regular, often $44), and a Unisex Rashguard option ($95 regular, often $38) available for boys specifically. The presence of a genuinely separate, age-range-specific boys’ collection (Samesies Boys, including Shorties at $80 regular/$32 sale) alongside the girls’ line reflects real product development investment beyond a single unisex afterthought line.
This dedicated collection, distinct from the brand’s higher-tier Rosette and Spiral lines, provides a specific, low-financial-risk way to evaluate SAME’s fit and fabric quality before committing to a $200+ piece. This is a sensible first purchase for buyers curious about the brand who want to verify sizing and construction quality directly before a larger investment.
Browsing the current Rosette and Spiral collections shows several specific pieces with only one or two sizes remaining in stock at the discounted price — for example, certain Rosette tops and bottoms list availability in only a single size at the time of browsing. This is a genuine, practical limitation: a specific style and discount combination that appeals to you may simply not be available in your size by the time you’re ready to purchase, and the brand’s direct-to-consumer-only distribution model means there’s no alternate retail channel to check for that specific size.
Best for: First-time buyers wanting to evaluate SAME’s fit, fabric, and construction quality before committing to a higher-priced piece.
One Honest Drawback: As an entry-tier collection, styles may be simpler than the brand’s signature Rosette and Spiral design lines.
Verdict: The smart first purchase for any buyer curious about the brand but uncertain about sizing or quality.
Best for: Buyers wanting the brand’s signature textured, sculptural one-piece silhouette at its current consistently-available discount tier.
One Honest Drawback: Treat the $328 “regular price” as a reference point rather than an assumption of recent full-price sales — evaluate the $213 actual price against the garment itself.
Verdict: A reasonable representative example of the brand’s signature aesthetic at its currently realistic selling price.
Best for: Buyers wanting the brand’s pattern-forward Spiral design line in a halter silhouette.
One Honest Drawback: As with the Rosette line, size availability fluctuates and specific sizes can sell out at the discounted price.
Verdict: A strong representative piece for buyers specifically drawn to the Spiral collection’s distinctive patterning.
Best for: Parents wanting the SAME aesthetic extended to children’s swimwear, particularly for sizes 2T-4T.
One Honest Drawback: At $188 with no currently confirmed discount on this specific style at time of browsing, this sits well above typical children’s swimwear pricing — confirm value specifically against this price point rather than the brand’s broader discount pattern.
Verdict: A premium children’s swimwear purchase best evaluated specifically on its own (non-discounted) price point.
Real accounts paraphrased from broader SAME Los Angeles customer feedback patterns documented in prior research:
For buyers specifically drawn to the textured, sculptural Rosette and Spiral design aesthetic, who check current size availability carefully and evaluate the actual sale price against the garment rather than the displayed discount percentage: a reasonable purchase, particularly starting with the lower-risk $25 Bikinis collection to verify fit first.
For buyers assuming the displayed “regular price” reflects a typical recent selling price: reconsider that assumption — the near-universal, simultaneous discounting across virtually every collection suggests the sale price is closer to the brand’s actual standard transaction price.
Collection | Example Item | Regular Price | Sale Price | Discount |
Spiral | Halter One Piece | $278 | $167 | 40% |
Spiral | Bandeau Top | $148 | $89 | 40% |
Rosette | Off Shoulder One Piece | $498 | $324 | 35% |
Rosette | Choker One Piece | $328 | $213 | 35% |
Rosette | Rose One Piece | $325 | $50 | 85% |
SAMESIES | Ruffle Bandeau Top | $60 | $24 | 60% |
samelosangeles.com — the only purchase channel, no third-party retail distribution. Check current size availability carefully before purchase, and sign up for the brand’s email list, which the site specifically promotes for “exclusive discounts and early access to new collections and sales.”
The sale prices are real, currently active prices you’d actually pay. Whether the “regular price” reflects genuine recent full-price sales history is less clear, given the near-universal simultaneous discounting observed across nearly every collection.
Yes — SAMESIES, with separate girls’ and boys’ collections spanning roughly 12 months through age 7-8, including rashguards, one-pieces, and accessories.
Yes — the dedicated $25 Bikinis collection offers the lowest financial commitment to evaluate fit and quality before a larger purchase.
Nowhere currently confirmed — the brand operates as direct-to-consumer only through samelosangeles.com, with no third-party retail distribution identified.
SAME Los Angeles offers a genuinely distinctive swimwear aesthetic — the Rosette and Spiral collections’ textured, sculptural design language stands apart from typical mass-market swimwear. The brand’s own current site reveals a consistent, near-universal discounting pattern across virtually every collection, which is worth factoring directly into how you evaluate value: judge the actual price you’d pay against the garment, rather than the displayed discount percentage against an uncertain “regular price.”
Start with the $25 Bikinis collection to verify fit and quality at minimal risk, check size availability carefully before falling in love with a specific Rosette or Spiral piece, and treat every listed “regular price” across the site as a reference point rather than a reliable indicator of recent selling history.
Category | Score |
Design & Aesthetic | 8.5 / 10 |
Pricing Transparency | 5.5 / 10 |
Actual Value at Sale Price | 7.5 / 10 |
Size Availability | 6 / 10 |
Children’s Line Quality | 7.5 / 10 |
Purchase Channel Flexibility | 5 / 10 |
Overall | 7.1 / 10 |